BRAND STORY

BRAND STORY

As a fitness instructor and
a renowned online marketer James Kang,

While she was studying the design of female sportswear, she laid out a sample of a sportswear made of the best fabrics for Pilates exercise, and then asked the star yoga and Pilates instructors.
Especially, She asked the instructors what is the optimal fabric and design for reinforce the continuous movement like Pilates and the lower belly, hip as powerhouse.
And the instructors choiced one thing to satisfy among the various fabrics and designs,then that fabric and design became the beginning of the XEXYMIX.

Particularly, Pilates exercise requires fitness wears that can highlight the curves from the hip and abdominal muscles, which are the most beautiful part of feminine body shape.

XEXYMIX is a compound word of X and SEXY that represents the unknown of mathematics and also It can interpreted to
mean X-EXY(Infinite sexy).
That feeling is also evident in the design concept of the XEXYMIX and the best brand to express the beauty of women who exercising.
And MIX means brand of aim for athleisure look as It can wear mix ofsportswear and casual, also you can wear wherever.
XEXYMIX is a brand that started with a lot of advice from early yoga and Pilates instructors, so we make clothes with the philosophy that "If do not satisfy the instructors, will be never succeed."
Therefore, we always researching and developing motions and functional materials suitable for yoga, Pilates, and running.
Also as a design innovation brand that is faster than other companies in the design trend, It is spreading exponentially with a unique sportswear worn by instructors only.
In addition, we are becoming a recognized brand in the world.

FIT, MANIA
BRAND HISTORY

BRAND HISTORY

  1. 2018.
    • 11 First XEXYMIX offline store in Sinsa-dong
    • 11 Being part of the LOTTE DUTY FREE SHOP
    • 08 #1 in sales in the CLO market of Hyundai Department Store
    • 08 Shinsegae Department Store (Myeongdong Branch) Popup Store
    • 06 CELLA LEGGINGS - Cumulative 5 million sales
    • 01 CELLA V_up leggings launch
  2. 2017.
    • 12 Korea's Quality Satisfaction Award - #1 brand
    • 11 Pilates Machine Launch
    • 10 CELLA LEGGINGS - Cumulative 1 million sales
    • 10 Being part of the SHILLA DUTY FREE SHOP
    • 08 CELLA leggings launch
  3. 2016.
    • 12 Korean Premium Brand Awards - #1 brand
    • 11 Being part of the LOTTE Department Store
    • 10 Magic leggings - Cumulative100-thousand sales
  4. 2015.
    • 08 Magic leggings launch
    • 04 XEXYMIX BRAND LAUNCH
BRAND FEATURE

BRAND FEATURE

LIFE MORE CELLA

The CELLA, which participated in the development of the XEXYMIX, reproduces the texture of the natural materials, such as cotton.
It has a soft feel for wearing and a good functional fabric.
Excellent durability gives you the resilience to repetitive movements, which makes you comfortable for any movement.

CELLA FRESH

This is an upgrade version of CELLA, which provides excellent deodorization.
The fastest drying function of leggings in Korea has been demonstrated.
Always exercise fresh in all four seasons with a CELLA FRESH.

BRAND VIDEO

BRAND VIDEO

XEXYMIX BRAND VIDEO